Privacy Policy
Effective Date: June 1, 2025
HerboTrends Smart Marketing®
Website: https://herbotrends.com
1. Introduction
HerboTrends Smart Marketing® (“we”, “our”, “us”) values your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal data in accordance with applicable Indian laws, including the Information Technology Act, 2000, Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023.
2. Information We Collect
We collect the following types of personal data from users:
- Personal Information
- Name
- Email address
- Phone number
- Billing and shipping address
- Payment information (processed through secure third-party gateways)
- Sensitive Personal Data or Information (SPDI)
- We do not collect or store any sensitive data like passwords, biometric information, health data, etc.
- Technical Data
- IP address
- Browser type and version
- Time zone setting
- Operating system and platform
- Device identifiers
- Cookies and similar technologies
3. How We Use Your Information
Your data is used for:
- Processing and fulfilling orders
- Providing customer support
- Sending updates, offers, and promotional materials (only with consent)
- Improving our website and services
- Detecting and preventing fraudulent activity
- Complying with legal obligations
4. Legal Basis for Processing
Under the DPDP Act, we collect and process your personal data based on:
- Consent: You voluntarily give consent for specific purposes.
- Performance of Contract: To process your orders or respond to queries.
- Legal Obligation: For compliance with tax, consumer, and regulatory laws.
5. Cookies and Tracking
We use cookies to:
- Enhance user experience
- Track website analytics
- Save user preferences
You can control cookies through your browser settings. Disabling cookies may affect certain functionalities.
6. Disclosure of Information
We do not sell your personal information. However, we may share your data with:
- Payment gateway providers
- Logistics/shipping partners
- IT and cloud service providers
- Legal or regulatory authorities, if required under law
All such parties are contractually bound to maintain confidentiality and use your data solely for agreed purposes.
7. Data Retention
We retain your personal data only as long as:
- Required for the purpose it was collected
- Necessary to comply with legal or regulatory requirements
Post this, the data will be securely deleted or anonymised.
8. Data Security
We implement reasonable security practices as per Indian IT Rules, including:
- SSL encryption
- Secure payment processing
- Regular malware scanning
- Restricted access to personal data
However, no method is 100% secure, and we disclaim liability for unauthorized access beyond our control.
9. Your Rights
As per Indian law, you have the right to:
- Access your data
- Correct inaccuracies
- Withdraw consent at any time
- Request erasure (subject to retention policies)
- Lodge a grievance with the Data Protection Board of India (when fully operational under DPDP)
To exercise these rights, contact us via the details below.
10. Children's Privacy
Our site is not intended for users under the age of 18. We do not knowingly collect data from minors. If we become aware, we will delete such data immediately.
11. Updates to This Policy
We may update this Privacy Policy to reflect legal changes or site updates. We encourage you to review this page periodically. The revised policy will be effective upon posting.
12. Contact Information
Grievance Officer:
Mr. G. Gouthaman – HerboTrends Smart Marketing®
Email: info@herbotrends.com and herbotrends2015@gmai.com
Address: Herbo Trends, 1st Floor, No:24, Raja Gowri Nagar, Mathikrishnapuram, Pudhucherry-607402
